What does SEO mean?
SEO stands for ’search engine optimisation.’ In simple terms, it means that you set your website up in a way that it’s easy for the search engines to rank and index your site. As you know, search engines, such as Google, Yahoo, MSN and others are used by the majority of people to locate the information they’re looking for on the Internet. For instance, if you were looking for information on fitness, you might type ‘how to lose weight fast,’ or ‘losing weight,’ into the search engine, and you’d be awarded with the sites that will best answer those questions.
The trick to SEO is having your site set up in such a way, that the search engines would show your site, when someone else typed in those search requirements. This means that your site should contain search phrases that other people will use in order to find your site.
Keyword Analysis – Swishweb optimise web pages for the phrases that deliver quality traffic online for your website. There are tools available to monitor the key phrases that deliver high levels of traffic on Google. You cannot commence with a website design unless you have a search engine optimisation strategy in place before hand.We will help you choose the correct keywords for the development of your website.
Page Layout - Swishweb build main web site pages and create new content targeting key phrases of your choice for search engine optimization on Google, Yahoo, MSN and other main search engines including DMOZ (open directory project). We ensure your web page layout is correct for effective search engine optimisation on the search engines.
How does it help?
Having your site optimised with keywords and phrases, should be the first step in catapulting your site to the top of the search engine rankings. Your text should not only be keyword friendly, but it should be easy to read, informative and entertaining. If your site content is burdened with far too many keywords, your text will be boring and practically useless to your site visitors. Remember, your site is one of billions, and it’s easy for a reader who is unhappy with your site presentation, to move onto another site. This is why it’s so very important that your site be interesting and informative enough to capture their attention.
Successful search engine marketing is when you accurately target the key phrases the end user (surfer) is looking for on the search engines when wanting your products or services. To be on page one of Google in the natural listings for your top search terms is said to be one of the most lucrative search engine marketing strategies available on the internet. Companies that have been marketing their websites online for a few years are becoming more aware that the internet traffic is booming and growing on a yearly basis thus making optimising your website crucial so not to miss the levels of traffic that source the natural listings on search engines. There are also paid inclusions on major search engines such as Google which can kick start your website. Swishweb will discuss this with you should you wish to follow this route.
Linking - KWAT (key word anchor text) internal linking and KWAT external backward links strategy implementation necessary for successful search engine optimisation.
Which one to choose?
We have given a breakdown of just a few search engines. Swishweb will help you choose what is right for your business
AltaVista UK United Kingdom edition of AltaVista that offers the ability to search find UK-relevant documents or across the entire world.
AOL Search UK Related articles
Same as AOL Search in the US, except that you can limited searches to pages within the United Kingdom. Paid listings come from Overture UK, rather than Google.
Ask Jeeves UK Provides answers compiled by UK-based editors in the "Questions I can answer for you" section, while "Websites I can show you" results are paid listings from Espotting UK, followed by crawler-based listings from Ask Jeeves-owned Teoma.
Ask Jeeves Concierge Stuck at the airport and need a limo to pick you up? Need a plumber who can stop that leak? Need advice on what gift to send you wife for her birthday? Ask Jeeves UK has launched a new "concierge" service for those in the UK offering access to telephone advice and help for problems like these and others.
BBCi Search Provides listings from Google, topped by select picks from BBC editors.
Excite UK Crawler-based results here come from FAST and a special "Directory" tab on the results page gives access to Open Directory human-compiled listings. Owned by Tiscali, which purchased the Excite site in 2002.
Espotting.com Paid placement search engine targeting users in the United Kingdom. See the Paid Listings Search Engines page for more about Espotting.
Google UK Offers the ability to restrict searches to just pages deemed relevant to the UK.
LookSmart UK UK-edition of LookSmart, which provides some listings to MSN Search, below.
Lycos UK You can search for pages deemed to be UK and Ireland relevant or across the entire web, as well as access a UK-specific human-compiled directory of web sites.
Mirago Crawler-based UK search engine which also offers a filtered version for kids.
MSN Search Like MSN Search in the UK, except that the primary listings here come from LookSmart's UK directory.
Somewherenear.com Tell Somewherenear what type of business you want, such as a pub or cinema, then tell it your location, and the search engine will return matching businesses. If you have a WAP phone, there's a special version that's perfect for locating businesses while on the move.
UK Plus Owned by Associated Electronic Publishing, the new media arm of the UK's Associated Newspapers (Daily Mail, Evening Standard). It launched in Jan. 1997 as an internally built directory but shifted over to being powered by LookSmart UK in July 2002.
Overture UK UK-edition of the Overture paid placement search engine. See the Paid Listings Search Engines page for more about Overture.
Yahoo UK & Ireland You can search all of Yahoo's human-compiled listings or choose to restrict your query to match only UK web sites. Even when searching all of Yahoo, UK web sites are given a boost in the rankings.
Zeal UK UK-edition of the LookSmart-owned volunteer directory of non-commercial web content.