Search Engine Optimisation (SEO) & Marketing

SEO stands for ’search engine optimisation.’ In simple terms, it means that you set your website up in a way that it’s easy for the search engines to rank and index your site. As you know, search engines, such as Google, Yahoo, MSN and others are used by the majority of people to locate the information they’re looking for on the Internet. For instance, if you were looking for information on fitness, you might type ‘how to lose weight fast,’ or ‘losing weight,’ into the search engine, and you’d be awarded with the sites that will best answer those questions.

 

The trick to SEO is having your site set up in such a way, that the search engines would show your site, when someone else typed in those search requirements. This means that your site should contain search phrases that other people will use in order to find your site.

 

Having your site optimised with keywords and phrases, should be the first step in catapulting your site to the top of the search engine rankings. Your text should not only be keyword friendly, but it should be easy to read, informative and entertaining. If your site content is burdened with far too many keywords, your text will be boring and practically useless to your site visitors. Remember, your site is one of billions, and it’s easy for a reader who is unhappy with your site presentation, to move onto another site. This is why it’s so very important that your site be interesting and informative enough to capture their attention.

 

Successful search engine marketing is when you accurately target the key phrases the end user (surfer) is looking for on the search engines when wanting your products or services. To be on page one of Google in the natural listings for your top search terms is said to be one of the most lucrative search engine marketing strategies available on the internet. Companies that have been marketing their websites online for a few years are becoming more aware that the internet traffic is booming and growing on a yearly basis thus making optimising your website crucial so not to miss the levels of traffic that source the natural listings on search engines. There are also paid inclusions on major search engines such as Google which can kick start your website. Swishweb will discuss this with you should you wish to follow this route.

 

Keyword Analysis – Swishweb optimise web pages for the phrases that deliver quality traffic online for your website. There are tools available to monitor the key phrases that deliver high levels of traffic on Google. You cannot commence with a website design unless you have a search engine optimisation strategy in place before hand.We will help you choose the correct keywords for the development of your website.

 

Page Layout - Swishweb build main web site pages and create new content targeting key phrases of your choice for search engine optimization on Google, Yahoo, MSN and other main search engines including DMOZ (open directory project). We ensure your web page layout is correct for effective search engine optimisation on the search engines. Swishweb will rework your web pages until top SEO results achieved for your search engine optimisation campaign. Regular updates to your website content helps with search engine promotion and we will encourage website owners to contiually update web pages.

 

Linking - KWAT (key word anchor text) internal linking and KWAT external backward links strategy implementation necessary for successful search engine optimisation.

 

Ranking Reports - Swishweb provide ranking reports complted by IBP on search engine positioning to monitor the success of the search engine optimisation campaign and the SEO techniques implemented. We provide dtailed reports when requested which can include cclick through promotions (at an extra cost). Please note* This service is only available to customers which take out our top level maintenance package.